In recent times, counterfeiting product is a prominent problem people are facing. Medical counterfeiting is pervasive, with an estimated 20 percent ($4.3 billion) of India’s drug market. To solve such an issue has been the main target of the healthcare system for years, no solution until now could forfeit this problem the way it is required.
medSure is an NFT-based anti-counterfeiting, anti-hoarding solution along with a real-time supply chain management system designed to protect the brand image and brand reputation from a manufacturer’s end.
Based on the advanced blockchain technology, medSure operates on Non-Fungible Tokens at its core, making it almost impossible to tamper or hack. It thrives to eradicate counterfeit by flagging recalled and fake products from the market and allowing consumers to get authentic medicine with a simple scan and check feature. The motive is to provide the manufacturer authority to report his counterfeiters and protect his brand image and authenticity in the market and the consumer a safe and credible pharmaceutical experience.
The supply chain management solution's novel algorithm provides prompt tracking of the movement of the products down the supply chain and unprecedented control over sales and distribution. The manufacturer has the advantage of keeping a track record of all his products in real-time, starting from his dispatch center till the medical drug has reached the customer successfully, the manufacturer has access to all the information.
From now, Don't be Just Sure, be medSure.
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